The AA is one of New Zealand’s most iconic brands and has been supporting motorists for over 100 years. Now with more
than one in three drivers as Members, the AA presents advertisers with one of the largest and most authoritative automotive sites in New Zealand.
The key features of the website includes car reviews, motoring tips and advice an interactive Road Code quiz, and the AA car fair secton
Audience
AA Online receives an average of 220,000 unique browsers per month. Visitors to AA Online are skewed towards
females, predominantly aged 30-59 with a high average household income.
• 31% increase in unique browsers in the last 12 months
• Webby Awards Honoree in Associations category 2008
• People’s choice NetGuide Web Awards Finalist: Best Motoring Site 2007
