adhub was born as a solution to the problem of advertising on niche sites in New Zealand. The web provides unprecedented opportunities for great publishing of almost any niche you can imagine. Unfortunately this creates issues of scale for publishers trying to monetise their sites and advertisers trying to target niche audiences.

A group of online media veterans resolved to bridge the gap between niche publishers and advertisers by providing the hub for a group of quality sites they have common ownership in. The heart of the adhhub operation is the experience its founders have gleaned over the last 10 years in the local online advertising industry. adhub grew rapidly from it's inception and merged with Think Digital Media, the advertising network run by APN News and Media (owners of The New Zealand Herald and other major media brands). The business is now majority owned by APN Online Ltd and still run by two of its original founders Shane Bradley and Josh Borthwick. 

adhub actively invests time, effort and expertise to help grow the quality and size of our publisher sites. This helps us improve the quality of our partners and further increases the inventory and expertise we have to offer advertisers. We also provide web design and online marketing services, which allows us to work harder for both advertisers and the publishers across our hub to find unique, tailored approaches to advertising campaigns that return maximum ROI for all.

We provide all of these services in exchange for moderate commission structures. This ensures our rates are highly competitive by not pushing extra costs of sale into the mix. 

If you’re in the area – please feel free to drop in to our place.

1. Reduce the cost of sale for publishers (lower commissions, a tangible sales force and more efficiencies)
2. Provide awesome technology (our front end and back-end targeting solutions)
3. Increase revenue to publisher sites
4. Provide outstanding ROI for advertisers