Advertisers

Case Study — Amstel Premium

As a new product to the market, with a firm goal of positioning itself as a premium beer - Amstel Premium was looking for both coverage, & strong brand associations.

Amstel premium engaged Getfrank.co.nz as its sole online placement due to the solid suitability in content and branding environment created by the team at GF.

The Solution

  • Ongoing brand positioning such as tailored introduction’s to all our lifestyle articles as “Living in Style, Cheers to Amstel Premium”
  • Reliable & interactive sponsorship of our gig guide - updated in real time, with links to maps, and external sites.
  • Ongoing comment of the week competition inspiring the audience to speak up.
  • Partnership with PocketVOUCHERS, getting the product in the hands of our targeted audience via SMS. All of which was tracked digitally.

FARKING RIP SNORTA PERFORMANCE!!!

The GetFrank audience thirstily consumed thousands of Amstel Premium bottles.

800 free six packs, and 1,000 ‘two for ones’ were offered and claimed within 24 hours by a database of 2,200 people. 51% of the free six packs were physically redeemed at GetFrank offices and Liquorland – a record for PocketVOUCHERS, who have been operating for more than 2-years now.

                                                             

 

 

 

 

 

 

 

 

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