BBC.com reaches approximately 500,000 Kiwis every month. They are the conscientious consumers, big spenders and opinion leaders contributing to the global online world.
— BBC's John Williams
BBC.com is a world class, award winning news portal, voted Best News Website at the global Webby Awards 2009. It has over four million pages of content including international news, business, sport, sci-tech, environment, entertainment and weather. BBC is the gold standard in news reporting - trustworthy, unbiased, factual and intelligent.
The BBC has more than 2,000 journalists and 68 bureau worldwide. Content is updated all day, every day, and as a consequence is fresh, relevant and engaging. The environment is simple, uncluttered and clean. Advertising realestate is positioned to maximise visibility and to minimise annoyance/distraction from the editorial. The editorial is sacrosanct and BBC's users expect it to remain that way.
The site is clean and uncluttered and advertising is flexible (not appearing when inventory is unsold). Key ad units are above the fold and response and interaction rates are strong as a result of the BBC's unique layout. Pre-roll advertising is also available in all video positions throughout the site.
BBC's audience has formed an emotional bond with the BBC. It has been in the news business for over 75 years and its audience is affluent, passionate, informed, well educated and socialistic. If BBC were a suburb in New Zealand, it would most likely be Grey Lynn - diverse, cultured, creative and educated in the heart of New Zealand's biggest city. Three quarters of BBC's audience visit every day, showing a high level of loyalty and engagement.
