Here’s where you’ll find testament to the outstanding performance offered by our network sites. Each case study serves to promote different aspects of and opportunities on our partner sites to help you make better decisions about your advertising campaign with us.
The objective of this campaign was to create awareness and build hype around the movie release of The Wolfman in cinemas. It encouraged users to watch the trailer and book tickets to see the movie.
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One of NZ’s leading coffee personalities, Gravity Coffee wanted to drive conversation and audience participation around their coffee brand and the coffee cupid application. The result? They would increase brand awareness, build a personality with avid coffee drinkers (shown via interaction with the application), and increase sales; both over the coffee counter and in-store.
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As one of the most prestigious car brands, BMW wanted to drive awareness about the efficient dynamics that their cars have. They chose to do so via educational display ads and video. The result? They would increase brand awareness, educate both existing and new customers, and overall, enhance the quality and perception of the brand.
Telecom - New Zealand's leading telecommunication giant, wanted to expand its exposure to New Zealand businesses and show the power of integrated broadband and mobile technology.
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Activision wanted to promote their new hard core game in an hard core environment. Targeting Males 16 to 35 in an interactive and credulous atmosphere made GetFrank ideal. Their focus was on creating product awareness and directing traffic to the Call of Duty: World at War website. With GetFrank as the wing man success was inevitable.
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A leading film distributor, releasing blockbuster epics and smaller niche films, 20th Century Fox sought an increased online presence and targeted placement to announce new movies directly to New Zealand film goers.
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As a new product to the market, with a firm goal of positioning itself as a premium beer - Amstel Premium was looking for both coverage, & strong brand associations.
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