Bio
You don't have to be brown to be down.
— James Daniels
Flava is the home of Hip Hop and R'n'B with Stace & Dr Fane in the morning. It's fresh and funky beat is attracting an ever-growing number of Hip Hop lifestylers. Flava is frequented predominantly by NZ Maori and Pacific Islanders. Flava will help your business realise the potential and power of the urban consumer. They are big consumers of all things trendy and/or technology related - DVDs, CDs, music downloads, movies, events, ringtones, clothing and cars.
Audience
Flava's urban users have attitude and keeps strong family ties and community values. As proud Kiwis they make the most of everything New Zealand has to offer. Sport, socialising, music and community are a large part of their lifestyle
Personally, I love the kind of social aspect of the music. I view Hip Hop as a possible tool for social change.
— Matt Blesse
Achievements
- Number One Hip Hop & RnB site for NZ Maori/Pacific Island users in New Zealand*
*Source: Nielsen Online, Market Intelligence, Domestic Traffic, January 2010
