Advertisers

Statistics

  • Gender
    Graph of the data below
    Male23
    Female77

    Strong Female Skew

  • Age
    Graph of the data below
    Under 202.44
    20 - 247.71
    25 - 299.13
    30 - 3410.55
    35 - 3912.18
    40 - 4410.22
    45 - 4910.22
    50 - 5919.55
    60+17.86

    Strong 25-44 year age demographic

  • Household Shoppers
    Graph of the data below
    Majority61.37
    Equal/more14.88
    Equal/less14.61
    None9.07

    Majority of the Household Shopping

  • Household Income
    Graph of the data below
    Less than $ 60k24.42
    $ 61k - $ 80k14.55
    $ 81k - $ 100k14.68
    101k - $ 120k10.42
    $ 121k - $ 250k16.85
    $ 251k+2.71
    Unknown4.5

    Middle - High Range Household Income Users

 Source: Nielsen Online Market Intelligence July 2010