You don't have to cook fancy or complicated masterpieces - just good food from fresh ingredients.
— Julia Child
Foodlovers is a site for both the gourmets and gourmands among us. With recipes, measurement converters, an online shop and more, Foodlovers is the ultimate destination for all things to do with tasty food. This is the ideal site for FMCG advertising and to reach women who are in control of household spend.
Foodlovers has been running for 10 years and is one of the most established and busiest food websites in New Zealand. Over time Foodlovers has developed a loyal community of regular readers who enjoy the friendship and local element that foodlovers provides.
Foodlovers' users are female skewed, majority household shoppers who are based all over New Zealand. They have high, disposable incomes and over half are aged over 40.
Helen Jackson is an Auckland-based food writer. Her work includes radio, television, newspaper writing, teaching at
cooking classes, catering and designing recipes.
Cooking is like love. It should be entered into with abandon or not at all.
—Harriet Van Horne
