Our Network

Impact PR has worked with GetFrank since its inception. We have seen the GetFrank brand enjoy rapid growth to become one of New Zealand’s most popular websites. We believe this is due to the GetFrank team’s understanding of its target demographic as well as an innovative use of online technology to produce a high end male lifestyle title. Impact PR is a results focused agency and feedback from our clients has shown us that male targeted promotions on GetFrank are a highly effective way of reaching this market – one we will continue to utilise wherever possible.

Mark Devlin, DirectorImpact PR

Bio

All the ways you wish you could be, that's me. I look like you wanna look, I f**k like you wanna f**k, I am smart, capable, and most importantly, I am free in all the ways that you are not.— Tyler Durden 'Fight Club'

GetFrank is New Zealand's online men's lifestyle magazine, a no-bullshit, spin-free alternative to other men’s publications in the New Zealand marketplace. We've got a strong business & political focus, enjoy being outdoors and active, thrive on the creative industries and robust debate, and aspire to better the world en route to the finer things in life.

Renaissance man style as it were - growing the pie, not just your slice of it.


audience

The site publishes 35 articles live every week from a high quality stable of contributors which include SkySport, New Zealand Comedy Guild, and Kevin Roberts - CEO of Saatchi & Saatchi Worldwide. With growth of more than 500% during 2008 & 2009, their target market is 18 – 39, Affluent, Intelligent, and Life Active Males and the site now delivers to 45,000 - 50,000 unique New Zealander's every month, with 23,500 weekly email subscribers.

achievements

  • The highest concentration of 18-39 year old male readers in New Zealand
  • More than 72% of its audience have a household income over $60k a year

the man behind the site

  •  Rich Henry

    Rich Henry is the founder of GetFrank.co.nz, coming from an auditing background at PricewaterhouseCoopers with a Bachelor of Commerce in Finance & Accounting his unique balance between premium branding and bottom line performance has attracted a collection of long term relationships with market leaders such as Continental Cars, Amstel Premium, & Heineken.

what we can look forward to in 2010....

 
Getfrank is revisiting the rush of pushing ourselves & each other closer to the edge again, the chaos of freedom, and the inspiration of taking on the new world - in an old & revered spotlight.