Advertisers

Statistics

  • Age
    Graph of the data below
    Under 205.48
    20-2912.01
    30-3919.84
    40-4928.46
    50-5926.37
    60+
    unknown

    A more mature audience

  • Gender
    Graph of the data below
    Male54
    Female46

    Slight Male Skew

  • Home Ownership
    Graph of the data below
    Own/mortgage55.35
    Own/no mortgage18.28
    Rent22.19
    Other2.35
    Unknown1.83

    A large majority own their own home

  • Household Income
    Graph of the data below
    $ 40k or less9.92
    $ 41k - $ 60k11.75
    $ 61k - $ 80k16.45
    $ 81k - $ 120k13.32
    $ 121k - $ 250k9.92
    $ 251k+17.23
    Unknown2.61

    Significantly higher incomes

 Source: Nielsen Online Market Intelligence July 2010