Bio

For the times they are a-changing — Bob Dylan

     Newstalk ZB is for when you want to know what's happening within New Zealand or around the world, and you need to
     know right now.  Newstalk ZB is New Zealand's premier source of news and information, bringing you the news from
     around the world and across the street as it happens.

Audience

Newstalk ZB users have established an affluent lifestyle.  The younger segment is made up of busy lifestylers with family commitments.  They are major purchases of the usual big-ticket items including new cars, investment products, home appliances and household goods.  They are also active participants in the 'eatertainment' being restaurant dining, alcohol purchases and shows.  They more mature users are free and independent of family commitments are increasingly into travel, adventure, quality household purchases and enjoying life's opportunities.

Achievements

  • High average page duration of 56 seconds* means high engagement with the site.
  • High UB frequency of 2.13*
*Source Market Intelligence April 2009