For the times they are a-changing
— Bob Dylan
Newstalk ZB is for when you want to know what's happening within New Zealand or around the world, and you need to
know right now. Newstalk ZB is New Zealand's premier source of news and information, bringing you the news from
around the world and across the street as it happens.
Newstalk ZB users have established an affluent lifestyle. The younger segment is made up of busy lifestylers with family commitments. They are major purchases of the usual big-ticket items including new cars, investment products, home appliances and household goods. They are also active participants in the 'eatertainment' being restaurant dining, alcohol purchases and shows. They more mature users are free and independent of family commitments are increasingly into travel, adventure, quality household purchases and enjoying life's opportunities.
