Sports do not build character. They reveal it.
— Simon Gray
This is as good as it gets.
— Tiger Woods
Radio Sport is an easy fit for businesses after the male consumer. From young guys into sport, to fans, to yesterday's sports participants - they form a very diverse consumer group and include homeowners in the higher income bracket, business decision makers, fathers, and mates.
Men buy for themselves or their partner. The Radio Sport user can just as easily buy a boat and a big screen TV on the same shopping excursion. The Radio Sport user is an interesting, active and affluent consumer.
