Telecom - New Zealand's leading telecommunication giant, wanted to expand its exposure to New Zealand businesses and show the power of integrated broadband and mobile technology.
Getfrank.co.nz - with its audience of ravenous gadget fiends, was a ready environment for telecom to exhibit its' new technology. The audience is largely male and has a significant household income over $100,000. More than 33% are self employed or senior managers and almost 90% regularly watch video clips online.
Getfrank's audience loved and lingered on Telecom's dynamic and entertaining ad with an average 24 second (out of 30) interaction time! Of the Getfrank user base that saw the video, approximately 55% watched 75% - 100% of it.
Click-through rates were above the industry standard of 0.25%, which was solid performance for a heavily brand based ad without a requirement for a strong call to action.
In all a result that was on brand, dynamic and effective with a key audience of users.
