Jo BreierOwner Beads Glorious BeadsWeddings.co.nz has been great to deal with and have provided a fantastic avenue for reaching the wedding market. They have always been extremely flexible in creating campaigns to suit my product and this has helped to substantially increase the exposure of Beads Glorious Beads to that demographic.
The Weddings.co.nz audience is predominately female between the ages of 20-35. It consists mostly of brides-to-be, bridesmaids and family members who are all helping to plan the wedding. Our research shows that people are spending between $15,000 - $50,000 on their weddings, so this audience is one that is primed to spend money.
The last year has been very exciting as we have had some fantastic growth in our visitor numbers with a steady increase throughout the year. We also launched Engaged, our online wedding magazine. This free monthly online magazine is sent to Weddings.co.nz readers and provides extra articles and amazing photo spreads for them to feast their eyes on. It is also great for advertisers who want to make the transition from tradition to digital advertising as they can use their ads that have been created for traditional hard-copy magazines in our online magazine.
Tim Hamilton Weddings.co.nz has been the preeminent New Zealand wedding website for the past 10 years. Tim Hamilton, the owner and editor of Weddings.co.nz, is himself a wedding photographer and has attended over 100 weddings in the past few years giving him a real insight into the wedding market and what the bride and groom is looking for when planning their wedding day. Our aim for Weddings.co.nz is to make it as easy as possible for a bride to plan her wedding day, whether it be finding vendors, or chatting with other brides-to-be to get their opinion on certain aspects of the day.
2010 is set to be a very exciting for Weddings.co.nz. We have a major update to the site coming up over the next couple of months which will expand the community-aspect of the site. We have found that many of our members are coming to the site daily and have formed relationships with other members and we are looking to extend this by providing more ways for their to share all aspects of their wedding planning. This will also give some fantastic options for businesses to gain exposure to this audience.
