Advertisers

Statistics

  • Gender
    Graph of the data below
    Male26
    Female74

    Strong Female skew

  • Age
    Graph of the data below
    Under 2012.8
    20-2933.9
    30-3924
    40-4917.8
    50-597.8
    60+2.9
    Unknown0.2

    Stong skew in 20-39 demographic

  • Household Shopping
    Graph of the data below
    Majority48.7
    Equal but More16.9
    Equal but Less14.4
    Not Responsible19.9

    66% do the majority of their household shopping

  • Household Income
    Graph of the data below
    $ 40k or Less11.14
    $ 41k - $ 60k11.1
    $ 61k - $ 80k12.3
    $ 81k - $ 120k22.8
    $ 121k - $ 250k15.8
    $ 251k+2.8
    Unknown24.2

    54% Earn over $60K per annum

 Source: Nielsen Online Market Intelligence January 2010